Escaping the ‘Secret Agent’ Trap

 Many new agents announce their careers, then fade from view. Experts say success comes from visibility and showing up consistently.  Read More  

NAR: AI Apps Must Meet MLS Standards

 NAR says it supports new technology like Zillow’s ChatGPT integration as long as it follows MLS rules and data license agreements.  Read More  

Curb Appeal Starts at the Top: A New Roof

 A new roof can raise your home’s value, improve curb appeal and reduce energy costs, often paying off more than interior upgrades like kitchen remodels.  Read More  

Generational Gaps Shape Neighborhood Appeal

 A new survey finds neighbor connections vary sharply by generation, and experts say those bonds, or lack of them, can shape community stability and home values.  Read More  

Cutting Marketing Spending Without Losing Leads

 Spending less on ads can yield better results. One expert says cutting waste, auditing expenses and improving conversions drive sustainable real estate growth.  Read More  
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