Real Estate News
Modern Agents Think Beyond ZIP Codes
Buyers and sellers are more informed now. Today’s agents must pair market insight, storytelling and strategy to deliver value that stands out across markets Read More
What a Government Shutdown Really Means for the Housing Market
There’s been a lot of talk lately about how a government shutdown impacts the housing market. You might be wondering: Is it causing everything to grind to a halt? Read More
Mortgage Rates Tick Up After Four Week Decline
The average rate on 30-year mortgages moved up to 6.22% from 6.17% last week. Rates on 15-year mortgages rose to 5.5% from 5.41%, Freddie Mac said. Read More
NAR Pushes for Action on Housing Affordability
With first-time buyers at a record low of 21%, NAR urges all levels of government to adopt policies that expand ownership and boost housing supply. Read More
Staying Visible When Buyers Use ChatGPT
[[{"value":"AI tools like ChatGPT are changing how buyers search for homes. Agents should keep profiles current and share conversational, local posts to stay part of the search. "}]] Read More
Making the Home You Love Fit Your Budget
Experts say there are ways buyers can trim mortgage costs and make ownership more affordable, including comparing lenders and exploring VA, FHA or USDA loans. Read More
Why Your Home Equity Still Puts You Way Ahead
If you’ve seen headlines about home prices dropping, it’s easy to wonder what that means for the value of your home too. Here’s what you really need to know. Read More
‘Digital Door Knocking’ Turns Posts Into Leads
Agents are embracing “digital door knocking,” using genuine online conversations, comments, messages and polls to build trust and attract new clients. Read More
Florida Consumer Confidence Slips Again
UF researchers report Florida’s consumer sentiment fell for a fourth month in October, reflecting weaker views on finances and the national economy. Read More